Ivy Exec’s company Facebook page is one of the best ways to see what Ivy Exec is up to online. But before we go into what Ivy Exec does on their Facebook page, we should probably discuss what Facebook pages are. Companies and brands can create specific Facebook pages to represent them online. It allows for an easy way for brands to keep in touch with their fans and supporters. The Ivy Exec Facebook page has been more active since around September 2012. Since then the level of interaction on the page, and the updates, has exploded. You can tell that by the fact that over 3,400 people already like the page. If you are signed into Facebook and want to Like the page, go ahead and click on the Like button so that you can get the latest updates from the Ivy Exec Facebook page.
The Core of the Facebook Page
The main part of the Facebook page for Ivy Exec is the stream of updates in the main part of the page. There are about 3 to 5 updates per day which provide the followers of that page with a mix of inspirational photos, career advancement materials in the form of articles from the Ivy Exec blog as well as other reputable publications like the Wall Street Journal, Entrepreneur Magazine, and HBR. This lively mix of different types of content helps to keep you guessing as to what will come next. This page is probably one of the most engaging ones I have seen in a while. Not just because of the number of updates, but also because of the level of interaction and feedback people who like the page provide daily. It certainly feels like a community exists on this Facebook page.
The most popular posts on this page are definitely the inspirational pictures. About twice a day you have really great photographs with amazing messages helping you to put life as well as the job search into perspective. I personally like the photos the best. Other people feel the same way, judging by the number of likes and shares these posts get. Other posts also get a lot of interaction, but not as many as the photos. Another popular update type are the full-length webinars that Ivy Exec puts on and links to them from the Facebook page.
Other helpful functionality of the page is that you can quickly see the general information about the company by clicking on the About link on top of the profile. Among the other boxes on the top of the page you can see any friends who already like the page. The other notable navigational boxes are the ones for all the photos that Ivy Exec has posted and one for the videos posted on the page in the past.
Looking through the pictures you realize that one thing that might be missing on this Facebook page are more pictures of the employees which would give the page a more human feel. When you flip through the photos that have been posted in the past, you can see some videos and photos of actual employees there. So they do exist, but it will be good to see more of them.
The Ivy Exec Facebook page is probably one of the best and most engaging ones I have seen in a while. I have subscribed to it myself by clicking on the Like button top of the page and I now get updates when they come out and I usually then stop by the page to learn more. It’s good to see the company taking the time to keep their page and presence on Facebook updated and I hope that they continue to do so in the future.